The definitive guide to getting your budget approved!

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This practical guide delves into the real-world essentials of constructing Business Cases, balancing theoretical foundations with actionable insights. It is designed for both case builders and decision-makers, requiring no prior finance or business planning knowledge. Over 15 years, Solution Matrix has empowered professionals from major companies like BMW and Cisco to master the art of Business Cases, ensuring their results are credible, accurate, and valuable. The guide includes 30 case studies across 10 industries, demonstrating a comprehensible method applicable to any project. It offers a free 140-day trial of Crystal Ball© Oracle, enabling immediate application of the concepts while reading. The book serves as an introduction for novices and a reference for seasoned practitioners. After reading, you will grasp the fundamentals of a strong Business Case, learn to prepare it scientifically, calculate ROI and other financial metrics, measure soft benefits in monetary terms, validate results statistically, and present convincingly to decision-makers. The book is structured into three parts: Influence, Financial, and Risk- and Sensitivity analysis, each providing essential tools and knowledge. An appendix includes 30 Influence Matrices for practical guidance, while the extensive index makes it a useful reference for all levels of experience. Additionally, a companion DVD offers step-by-step training for Business Case builde