The 7 Graces of Marketing

Viac o knihe

Marketer and coach Lynn Serafinn poses the question "is marketing making us ill?" in this informative and inspiring read. A holistic and often spiritual examination not merely of the world of advertising, but also of our entire world view, this book reveals how our relationships with Self, others, our businesses, our economy and the Earth impact every aspect of our lives. Addressing both the conscious and unconscious mechanics of marketing, the author shows the impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world. A book as much for the conscious consumer as the business owner, this book shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm Lynn calls 'The 7 Graces of Marketing.'