Viac o knihe
This comprehensive resource is essential for professionals seeking to enhance their skills in organizational communication. It serves as both a practical guide to strategic communication best practices and a deep exploration of the field, featuring insights from leading experts. The editor, Tamara Gillis, has curated contributions from top communicators, making it a valuable addition to any professional's library. Unlike typical tactical manuals, this Handbook emphasizes the theoretical underpinnings and global best practices that inform modern communication strategies. It is a must-read for anyone looking to grasp the complexities of the communication profession, functioning as a vital companion to dictionaries and style guides. The latest edition offers a research-based foundation that underscores the significance of communication within organizations and the necessity of a strategic approach. This collection dispels outdated stereotypes of communicators, showcasing a diverse array of authors and researchers who provide timely and innovative perspectives. It is particularly beneficial for communication students, helping them navigate the intricate disciplines that contribute to effective organizational communication.
Nákup knihy
The IABC Handbook of Organizational Communication, Tamara L. Gillis
- Jazyk
- Rok vydania
- 2011
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- Stav knihy
- Dobrá
- Cena
- 2,49 €
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- Titul
- The IABC Handbook of Organizational Communication
- Podtitul
- A Guide to Internal Communication, Public Relations, Marketing, and Leadership - Second Edition
- Jazyk
- anglicky
- Autori
- Tamara L. Gillis
- Vydavateľ
- Jossey-Bass
- Rok vydania
- 2011
- Väzba
- pevná
- Počet strán
- 480
- ISBN10
- 0470894067
- ISBN13
- 9780470894064
- Série
- Štítky
- Ekonómia, USA, Komunikácia
- Anotácia
- This comprehensive resource is essential for professionals seeking to enhance their skills in organizational communication. It serves as both a practical guide to strategic communication best practices and a deep exploration of the field, featuring insights from leading experts. The editor, Tamara Gillis, has curated contributions from top communicators, making it a valuable addition to any professional's library. Unlike typical tactical manuals, this Handbook emphasizes the theoretical underpinnings and global best practices that inform modern communication strategies. It is a must-read for anyone looking to grasp the complexities of the communication profession, functioning as a vital companion to dictionaries and style guides. The latest edition offers a research-based foundation that underscores the significance of communication within organizations and the necessity of a strategic approach. This collection dispels outdated stereotypes of communicators, showcasing a diverse array of authors and researchers who provide timely and innovative perspectives. It is particularly beneficial for communication students, helping them navigate the intricate disciplines that contribute to effective organizational communication.