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Viac o knihe
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
Nákup knihy
Advertising, Samuel Watson Dunn, Arnold M. Barban
- Jazyk
- Rok vydania
- 1982
- Väzba
- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 6,49 €
Nikto zatiaľ neohodnotil.
- Titul
- Advertising
- Podtitul
- Its Role in Modern Marketing - Fifth Edition
- Jazyk
- anglicky
- Vydavateľ
- Dryden Press
- Rok vydania
- 1982
- Väzba
- mäkká
- Počet strán
- 710
- ISBN10
- 0030600499
- ISBN13
- 9780030600494
- Série
- Štítky
- Byznys, Politika, Marketing a PR, Reklama a propagácia
- Anotácia
- Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.