Presne táto pôjde do košíka
Parametre
- 244 stránok
- 9 hodin čítania
Viac o knihe
Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.
Nákup knihy
Customer Obsession, Ad Nederlof, Dr. Jon Anton
- Jazyk
- Rok vydania
- 2002
- Väzba
- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 5,99 €
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Customer Obsession
- Podtitul
- Your Roadmap to Profitable CRM
- Jazyk
- anglicky
- Autori
- Ad Nederlof, Dr. Jon Anton
- Vydavateľ
- Anton Press
- Rok vydania
- 2002
- Väzba
- mäkká
- Počet strán
- 244
- ISBN10
- 097196520X
- ISBN13
- 9780971965201
- Série
- Štítky
- Anotácia
- Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.