Viac o knihe
This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
Nákup knihy
Key Marketing Concepts, Mike Meldrum, Malcolm McDonald
- Jazyk
- Rok vydania
- 1995
- Väzba
- (mäkká),
- Stav knihy
- Poškodená
- Cena
- 6,71 €
Doručenie
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Key Marketing Concepts
- Jazyk
- anglicky
- Autori
- Mike Meldrum, Malcolm McDonald
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 1995
- Väzba
- mäkká
- Počet strán
- 320
- ISBN10
- 0333645634
- ISBN13
- 9780333645635
- Série
- Štítky
- Byznys, Marketing a PR, Výcvik, Pre pokročilých
- Anotácia
- This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.