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An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
Nákup knihy
Experiential Marketing, Holly Barry, Rose Leahy, Pio Fenton
- Jazyk
- Rok vydania
- 2022
- Väzba
- (mäkká)
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- Titul
- Experiential Marketing
- Podtitul
- Integrated Theory & Strategic Application
- Jazyk
- anglicky
- Autori
- Holly Barry, Rose Leahy, Pio Fenton
- Vydavateľ
- SAGE Publications Ltd
- Rok vydania
- 2022
- Väzba
- mäkká
- Počet strán
- 232
- ISBN10
- 1529742188
- ISBN13
- 9781529742183
- Série
- Kategórie
- Anotácia
- An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.