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(Pearson Education) A text focusing on helping businesses implement their key customer relationship management (KCRM) correctly. Demonstrates how important KCRM actually is and what the cost could be if it is not implemented correctly.
Nákup knihy
The Handbook of Key Customer Relationship Management, Richard Webb, Ken Burnett
- Jazyk
- Rok vydania
- 2000
- Väzba
- (pevná)
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- Titul
- The Handbook of Key Customer Relationship Management
- Podtitul
- The Definitive Guide to Winning, Managing and Developing Key Account Business
- Jazyk
- anglicky
- Autori
- Richard Webb, Ken Burnett
- Vydavateľ
- Ft Pr
- Rok vydania
- 2000
- Väzba
- pevná
- Počet strán
- 401
- ISBN10
- 0273650319
- ISBN13
- 9780273650317
- Série
- Anotácia
- (Pearson Education) A text focusing on helping businesses implement their key customer relationship management (KCRM) correctly. Demonstrates how important KCRM actually is and what the cost could be if it is not implemented correctly.