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Viac o knihe
SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.
Nákup knihy
Spinning the Bottle, Harvey Posert, Paul Franson
- Jazyk
- Rok vydania
- 2004
- Väzba
- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 17,49 €
Nikto zatiaľ neohodnotil.
- Titul
- Spinning the Bottle
- Jazyk
- anglicky
- Autori
- Harvey Posert, Paul Franson
- Vydavateľ
- Board & Bench Pub
- Rok vydania
- 2004
- Väzba
- mäkká
- Počet strán
- 220
- ISBN10
- 0974756601
- ISBN13
- 9780974756608
- Série
- Kategórie
- Anotácia
- SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.