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Featuring a collection of international case studies, this resource enhances understanding of tourism management through in-depth profiles of various companies and insights into different management functions. It serves as a valuable companion for both tutors and students, making it suitable for all tourism courses and addressing key issues within the field.
Nákup knihy
International Cases in Tourism Management, Susan Horner, John Swarbrooke
- Jazyk
- Rok vydania
- 2003
- Väzba
- (mäkká)
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- Titul
- International Cases in Tourism Management
- Jazyk
- anglicky
- Autori
- Susan Horner, John Swarbrooke
- Vydavateľ
- CRC Press
- Rok vydania
- 2003
- Väzba
- mäkká
- Počet strán
- 410
- ISBN10
- 0750655143
- ISBN13
- 9780750655149
- Série
- Kategórie
- Štítky
- Byznys, Cestovanie, Ázia, Priemysel, Kazuistiky, Zodpovednosť, Cestovný ruch
- Anotácia
- Featuring a collection of international case studies, this resource enhances understanding of tourism management through in-depth profiles of various companies and insights into different management functions. It serves as a valuable companion for both tutors and students, making it suitable for all tourism courses and addressing key issues within the field.