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Basics Fashion Management. Vol.1

Concept to Customer

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Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

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Basics Fashion Management. Vol.1, Virginia Grose

Jazyk
Rok vydania
2011
Väzba
(mäkká)
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Titul
Basics Fashion Management. Vol.1
Podtitul
Concept to Customer
Jazyk
anglicky
Vydavateľ
Thames & Hudson
Rok vydania
2011
Väzba
mäkká
Počet strán
184
ISBN10
2940411840
ISBN13
9782940411849
Série
Anotácia
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.