The New Nature of Business

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Discover how innovative business leaders are redefining their companies' connections to nature, society, and our collective future. In this insightful work, Andre Hoffmann and journalist Peter Vanham argue for a transformative approach to ensure ongoing success, highlighting the inadequacies of current business practices. They offer a framework for achieving “sustainable prosperity” and share case studies of organizations that have thrived by embracing change. The authors tackle enduring challenges, such as balancing business demands with environmental impact, aligning shareholder interests with stakeholder needs, and navigating the tension between short-term gains and long-term sustainability. The book features a firsthand account of Roche's sustainability efforts from André, along with insights from chairman Severin Schwan and senior management. It includes lessons from visionary companies like INSEAD, IKEA, Harley Davidson, and Holcim, which have successfully integrated a holistic perspective into their operations. Readers will find strategies for mitigating negative externalities, selecting appropriate metrics to fulfill their purpose, and considering human, social, and natural capital alongside financial factors. This essential read is invaluable for business leaders, entrepreneurs, and changemakers, as well as those who advise or oversee corporate leadership.