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This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.
Nákup knihy
Direct Marketing, William J. McDonald
- Jazyk
- Rok vydania
- 1997
- Väzba
- (pevná),
- Stav knihy
- Veľmi dobrá
- Cena
- 30,89 €
Nikto zatiaľ neohodnotil.
- Titul
- Direct Marketing
- Podtitul
- An Integrated Approach
- Jazyk
- anglicky
- Autori
- William J. McDonald
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 1997
- Väzba
- pevná
- Počet strán
- 532
- ISBN10
- 0256197830
- ISBN13
- 9780256197839
- Série
- Štítky
- Marketing a PR
- Anotácia
- This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.