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The Dynamics of International Strategy

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  • 304 stránok
  • 11 hodin čítania

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Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.

Nákup knihy

The Dynamics of International Strategy, Susan SegalHorn, David O. Faulkner

Jazyk
Rok vydania
1999
Väzba
(mäkká)
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Titul
The Dynamics of International Strategy
Jazyk
anglicky
Rok vydania
1999
Väzba
mäkká
Počet strán
304
ISBN10
1861520158
ISBN13
9781861520159
Série
Anotácia
Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.