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Principles of Internet Marketing

New Tools and Methods for Web Developers

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  • 464 stránok
  • 17 hodin čítania

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PRINCIPLES OF INTERNET NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Nákup knihy

Principles of Internet Marketing, Jason I. Miletsky, Don Gosselin

Jazyk
Rok vydania
2009
Väzba
(mäkká),
Stav knihy
Dobrá
Cena
6,09 €

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Titul
Principles of Internet Marketing
Podtitul
New Tools and Methods for Web Developers
Jazyk
anglicky
Rok vydania
2009
Väzba
mäkká
Počet strán
464
ISBN10
1423903196
ISBN13
9781423903192
Série
Štítky
Anotácia
PRINCIPLES OF INTERNET NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.