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Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.
Nákup knihy
Design for Response, David J. Katz, Leslie H. Sherr
- Jazyk
- Rok vydania
- 1998
- Väzba
- (pevná)
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- Titul
- Design for Response
- Podtitul
- Creative Direct Marketing That Works
- Jazyk
- anglicky
- Autori
- David J. Katz, Leslie H. Sherr
- Vydavateľ
- Rockport Pub
- Rok vydania
- 1998
- Väzba
- pevná
- Počet strán
- 141
- ISBN10
- 1564963802
- ISBN13
- 9781564963802
- Série
- Štítky
- Reklama a propagácia
- Anotácia
- Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.