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Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
Nákup knihy
Marketing Research, Alvin C. Burns, Ronald F. Bush
- Jazyk
- Rok vydania
- 2003
- Väzba
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 24,49 €
Doručenie
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Marketing Research
- Podtitul
- Online Research Applications - Fourth Edition, SPSS 11.0 Included, United States Edition
- Jazyk
- anglicky
- Autori
- Alvin C. Burns, Ronald F. Bush
- Vydavateľ
- Prentice Hall
- Rok vydania
- 2003
- Väzba
- pevná
- Počet strán
- 672
- ISBN10
- 0130351350
- ISBN13
- 9780130351357
- Série
- Kategórie
- Štítky
- Marketing a PR, Výskum, Internet
- Anotácia
- Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.