Kniha momentálne nie je na sklade
Viac o knihe
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.
Nákup knihy
Branded Customer Service, Janelle Barlow
- Jazyk
- Rok vydania
- 2006
- Väzba
- (mäkká)
Akonáhle sa objaví, pošleme e-mail.
Doručenie
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Branded Customer Service
- Podtitul
- The New Competitive Edge
- Jazyk
- anglicky
- Autori
- Janelle Barlow
- Vydavateľ
- Berrett-Koehler Publishers
- Rok vydania
- 2006
- Väzba
- mäkká
- Počet strán
- 264
- ISBN10
- 1576754049
- ISBN13
- 9781576754047
- Série
- Kategórie
- Štítky
- Byznys, Architektúra, USA, Zdravie, Technológia, Jedlo, Vedenie, Marketing a PR, Železnice / Vlaky, Peniaze, Zamestnanie, Strojárstvo, Kutilstvo a DIY, Šitie, Neuroveda, Produktivita, Globalizácia, Stres, Interiéry, Inovácie, Reklama a propagácia, Beh, Laskavosť, Spotrebiteľské správanie
- Anotácia
- Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.