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A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.
Nákup knihy
Creating Success: How to Write a Marketing Plan, John Westwood
- Jazyk
- Rok vydania
- 2011
- Väzba
- (mäkká),
- Stav knihy
- Veľmi dobrá
- Cena
- 11,39 €
Doručenie
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Creating Success: How to Write a Marketing Plan
- Podtitul
- Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition
- Jazyk
- anglicky
- Autori
- John Westwood
- Vydavateľ
- Kogan Page
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 144
- ISBN10
- 0749461500
- ISBN13
- 9780749461508
- Série
- Kategórie
- Anotácia
- A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.