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Skvělý a úspěšný americký marketér ve své knize přináší průvodce uměním úspěšného buzzmarketingu - prozrazuje šest tajemství osvědčené marketingové koncepce.
Tento autor sa preslávil svojím citlivým skúmaním tém identity a online slávy, často sa ponára do životov postáv, ktoré sa snažia nájsť svoje miesto na svete. Jeho písanie sa vyznačuje živým jazykom a pútavým rozprávaním, ktoré čitateľov vtiahne do duší jeho postáv. S citom pre zachytenie krehkosti dospievania a zložitosti medziľudských vzťahov si získal obľubu u čitateľov hľadajúcich príbehy s hĺbkou a rezonanciou.






Skvělý a úspěšný americký marketér ve své knize přináší průvodce uměním úspěšného buzzmarketingu - prozrazuje šest tajemství osvědčené marketingové koncepce.
Max Verstappen vtrhl do formule 1 jako uragán a sotva se závodní svět stačil rozkoukat, ukázal, že z něj bude velká hvězda. Čtyřnásobný mistr světa má na kontě několik dalších rekordů v historii F1 a kdyby vznikl experiment, jak vytvořit dokonalého závodního pilota, proces by značně připomínal zrod Maxe Verstappena. Syn bývalého jezdce F1 Jose rychle vystoupil ze stínu svého otce: mladické charisma, rychlost, neohrožený styl jízdy, spalující soustředění a odmítání ustupovat z něj dělají skutečného šampiona. V posledním kole posledního závodu neuvěřitelně intenzivní a kontroverzní sezony 2021 Verstappen chladnokrevně předjel sedminásobného mistra světa Lewise Hamiltona a vybojoval první místo a první titul mistra světa - v pouhých 24 letech. Uznávaný autor knih o motorsportu Mark Hughes popisuje Verstappenovu neuvěřitelnou cestu, od prvních závodů v motokárách přes vstup do světa F1 až po úspěchy ve stáji Red Bull Racing.
WATERSTONES' BEST BOOKS OF 2023: SPORT This definitive biography explores the life of Max Verstappen, the Formula 1 superstar and fierce rival to Lewis Hamilton, who has clinched three World Drivers' Championships. The thrilling climax of the 2021 season saw Verstappen, driving for Red Bull, overtake Hamilton on the final lap of a highly contentious race, securing his first championship title. He followed this remarkable achievement with victories in 2022 and 2023. At just 26, Verstappen has made a significant impact on the sport, emerging from the shadow of his father, former F1 driver Jos Verstappen. His youthful charisma, incredible speed, and fearless driving style distinguish him as a true champion. The success of Netflix's Drive to Survive has further amplified his global popularity. Renowned motorsport writer and F1 insider Mark Hughes is uniquely qualified to chronicle Verstappen's extraordinary journey to the pinnacle of racing. With his extensive experience and insider access, Hughes provides fresh insights and a comprehensive portrayal of one of the most exciting athletes in the world today.
This biography delves into the life of Max Verstappen, the Formula 1 superstar and fierce rival of Lewis Hamilton, who captured the World Drivers' Championships in 2021 and 2022. The thrilling conclusion of the 2021 season saw Verstappen, in a dramatic final lap, overtake Hamilton to secure his first title, a moment no scriptwriter could have scripted. At just 25, Verstappen has already made a remarkable impact on the sport, stepping out of his father's shadow, former F1 driver Jos Verstappen. With his youthful charisma, exceptional speed, and fearless driving style, he has established himself as a true champion. The success of the Netflix series Drive to Survive has further amplified his global popularity. Renowned motorsport writer Mark Hughes, with his insider knowledge and access, crafts a compelling narrative of Verstappen's ascent in F1. Hughes provides fresh insights and a richly textured portrait of one of the most exciting young athletes in the world, capturing the essence of Verstappen's journey to greatness in motorsport.
Poets. Geniuses. Revolutionaries.The members of the legendary band Lemonade Mouth have been called all of these things. But until now, nobody's known the inside story of how this powerhouse band came to be. How five outcasts in Opoquonsett High School's freshman class found each other, found the music, and went on to change both rock and roll and high school as we know it. Wen, Stella, Charlie, Olivia, and Mo take us back to that fateful detention where a dentist's jingle, a teacher's coughing fit, and a beat-up ukelele gave birth to Rhode Island's most influential band. Told in each of their five voices and compiled by Opoquonsett's "scene queen," freshman Naomi Fishmeier, this anthology is their definitive history.
Colour photos highlight the sheer spectacle of Formula One Get to know what Formula One racing is all about This book delves into the strategy, technology, and spirit needed to win a Formula One race. Every angle of a race weekend is covered in detail, from scrutineering to pitstops to podium. You’ll also read about the rivalries and politics that have turned the sport into a global televised drama. Illustrated with colour photographs, Formula One Racing For Dummies will serve the die-hard spectator or armchair fan alike. Discover how to:• Identify race strategies• Understand the role of each team member• Master the latest rules and regulations• Appreciate a Formula One car’s cutting-edge design• Enjoy Formula One from the stands and on TV The Dummies Way• Explanations in plain English• "Get in, get out" information• Icons and other navigational aids• Tear-out cheat sheet• Top ten lists• A dash of humour and fun
This book offers a comprehensive and research-informed approach to social work practice specifically tailored for older adults. It emphasizes systematic methods and evidence-based strategies, making it a valuable resource for practitioners in the field. By addressing the unique challenges and needs of the aging population, the text provides insights into effective interventions and support mechanisms, enhancing the skills necessary for working with this demographic.
Set against the backdrop of Christ's birth, the story follows a family of mice living in a manger alongside a donkey and a lamb. Harold Brown, the president of Mouse Transportation Company, navigates the challenges of delivering food in Bethlehem while caring for his wife and two children. Their interactions with Lucy the Lamb and Bruno the Donkey, along with the humorous escapades of Pedro the Pigeon, add depth to their lives. The quest for fresh food brings both adventure and peril to their daily existence.