Rachel Herz je psychologička a kognitívna neurovedkyňa, uznávaná ako popredná expertka na psychológiu čuchu. Jej práca skúma zložité prepojenie medzi čuchom, emóciami, pamäťou a správaním. Herz sa zameriava na to, ako nás vône formujú a ovplyvňujú našu osobnú a sociálnu identitu. Jej výskum odhaľuje fascinujúci pohľad na to, ako tento často prehliadaný zmysel hlboko ovplyvňuje náš každodenný život a rozhodovanie.
Exploring the complexities of scent, this book delves into the interplay between personal preferences and cultural influences on aroma perception. It examines how smell impacts decision-making and behavior, posing intriguing questions about the subjective nature of olfactory experiences. Through a blend of science and psychology, it reveals the profound effects that aromas have on our lives, relationships, and environments.
Disgust originated to prevent humans from eating poisonous food, but this simple safety mechanism has since evolved into a uniquely human emotion that dictates how people treat others, shapes cultural norms, and even has implications for mental and physical health. This book illuminates the science behind disgust, tackling such colorful topics as cannibalism, humor, and pornography to address larger questions including why sources of disgust vary among people and societies and how disgust influences individual personalities, daily lives, and values. It turns out that disgust underlies more than we realize, from political ideologies to the lure of horror movies.
Sinn und Sinnlichkeit: Wie der Geruchssinn unser Leben bestimmt: Sehen, Hören, Schmecken, Tasten scheinen uns wichtiger als Riechen. Doch wenn der fünfte Sinn abhanden kommt, hat dies schwerwiegende Konsequenzen wie Schlafstörungen und Depressionen. Geruchsexpertin Rachel Herz geht den Geheimnissen des Riechens auf den Grund. Sie zeigt, wie es unsere Partnerwahl und unser Gedächtnis ebenso bestimmt wie den Genuss von Essen und Trinken. Sie erklärt, warum der Mensch im Schlaf nichts riechen kann, und weist u. a. nach, dass man in Autos, die nach Schokoladenkeksen duften, weniger aggressiv fährt. 978-3-7766-2601-8