Odysea : od Pepsi k Apple
- 400 stránok
- 14 hodin čítania
Vyprávění špičkového manažera o moderní koncepci podnikání společností třetí vlny.
John Sculley Poradie kníh (chronologicky)
Describes learning environments which allow children to master mathematical concepts through the use of computer assisted instruction.
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends