The book explores the American fixation on self-reliance, arguing that it has fostered inequality and a culture of self-blame. It critiques how this mindset has unjustly transferred the burden of survival onto everyday individuals, revealing the societal implications of such beliefs. Through this examination, it challenges the notion of individualism and its impact on community and social responsibility.
Alissa Quart Poradie kníh (chronologicky)
1. január 1972
Alissa Quart je výkonnou redaktorkou neziskovej organizácie Economic Hardship Reporting Project. Je známa svojimi knihami, ktoré skúmajú témy ako status, trieda a ekonomická nerovnosť v spoločnosti. Jej štýl písania je prenikavý a analytický, pričom sa snaží odhaľovať skryté mechanizmy ovplyvňujúce životy ľudí. Quart sa zameriava na sociálne komentáre a jej práca podnecuje k zamysleniu nad súčasnými spoločenskými problémami.
Branded
The Buying and Selling of Teenagers
Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each other.This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn't necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume.