'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.
Fred R. David Knihy
Fred R. David je medzinárodne uznávaný učenec, autor a konzultant v oblasti strategického plánovania. Jeho práca sa zameriava na strategické riadenie, ako dokazuje jeho vplyvná učebnica, ktorá sa používa na viac ako 400 vysokých školách a univerzitách po celom svete. Jeho prístup k výučbe strategického plánovania je široko prijímaný a preložený do niekoľkých jazykov, čo svedčí o jeho globálnom dopade na odbor.
Strategic Management Cases,11e offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available.The 38 featured cases include in the 11 th edition are mostly organized into pairs of rivals competing within various industries, such as cases on: Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries.For consultants and other strategic planners.
Exploring the longstanding divide between science and religion, the author presents research suggesting that UFOs and their occupants might bridge this cultural gap. Through historical debates, such as heliocentrism and evolution, the book highlights the persistent tension between these two realms. It posits that understanding extraterrestrial phenomena could provide new insights and foster dialogue, challenging the traditional perceptions of both science and spirituality.
This business policy textbook meets the AACSB guidelines, which support a more practical orientation over a theory/research based approach.
