Geoffrey G. Jones je britský autor a popredný odborník na obchodnú históriu. Jeho dielo sa zameriava na zložité témy v oblasti medzinárodného podnikania a histórie, pričom skúma vzájomné pôsobenie obchodných stratégií a ich historických dopadov. Jeho odborné znalosti a analytický prístup ponúkajú čitateľom hlboký vhľad do vývoja globálneho obchodu a jeho meniacej sa povahy.
Focusing on corporate leaders from the past two centuries, the book examines how their strong social missions were integral to their business success. Geoffrey Jones analyzes the motivations and character of fourteen influential figures, contrasting their profound social and environmental commitments with the more superficial corporate social responsibility seen in contemporary practices. The exploration highlights the importance of genuine ethical engagement in business.
"This book contributes to contemporary globalization debates by providing a survey of the growth and role of multinational enterprises in the world economy over the last two hundred years"--Provided by publisher.