Robbie Kellman Baxter Knihy

More companies are recognizing the rewards of subscription-based products and services, making a significant shift in their business models. The Membership Economy is now a permanent fixture, and adapting to it is crucial for long-term competitiveness. Strategy consultant Robbie Kellman Baxter, with over a decade of experience, shares her insights in this guide. Regardless of your industry, Baxter offers the inspiration and tools necessary to develop a business model that outperforms competitors. You'll discover how industry leaders like Under Armour, Microsoft, and Netflix have cultivated a loyal subscriber base and maintained their engagement. The guide will help you navigate the entire process, from startup to product testing, scaling for growth, and fostering a culture that prioritizes customer lifetime value. Essential concepts such as subscription pricing, Software-as-a-Service, digital community engagement, and freemium strategies are covered to transform casual users into dedicated customers. With this knowledge, you can establish lasting relationships with customers and drive business success now and in the future.

Reveals the membership business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.