Nicholas J. Webb Knihy

True Influence Top 25 B2B Must-Read Books of 2017 Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 LinkedIn Marketing Solutions 25 Must-Read Marketing Books in 2017 Mashable Best New Marketing Books to Read in 2017 Think you know your customers? Think again. The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: Gain invaluable insights into who they are and what they care about * Use listening posts and Contact Point Innovation to refine customer types * Engineer experiences for each micromarket that are not only exceptional, but insanely relevant * Connect across the five most important touchpoints * Co-create with your customers * And much more When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends.

Lucid Leadership tackles the toughest challenge facing organizational leaders today. How to get unfiltered, honest information from multiple sources and transform it into industry leading growth. In this powerful, easy to read book, the father and son team of Nicholas and Chase Webb reveal how leaders facing a bewildering mass of data and opinions can cut through the static, get a grip on reality, make affective decisions, and lead their organizations to sustained success. The book shows you what a Lucid Leader is, how to become one, and how to develop your clarity of vision, take decisive action, and fulfill your company's mission. It's a must read for every leader who's looking for clarity amid "the fog of business" and needs to get the most out of themselves and their employees while delighting their investors and customers.