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Porter Michael E.

    Michael E. Porter je popredným svetovým autorom v oblasti súťažnej stratégie, konkurencieschopnosti a ekonomického rozvoja národov, štátov a regiónov. Jeho práca aplikuje princípy konkurencieschopnosti na spoločenské problémy, ako je zdravotná starostlivosť, životné prostredie a spoločenská zodpovednosť firiem. Porter je všeobecne uznávaný ako „otec stratégie“ a je považovaný za najvplyvnejšieho mysliteľa v oblasti manažmentu a konkurencieschopnosti. Jeho prístup k analýze a rozvoju strategických myšlienok zásadne ovplyvnil akademický svet aj prax.

    Competitive advantage : creating and sustaining superior performance
    • Now in its eleventh printing and translated into twelve languages, Michael Porter’s influential work has transformed our understanding of how prosperity is generated and maintained in the global economy. This groundbreaking study of international competitiveness has influenced national policies worldwide and reshaped strategies in states, cities, companies, and regions like Central America. Based on research from ten leading trading nations, it presents the first theory of competitiveness focused on the productivity drivers of companies. Porter argues that traditional comparative advantages, such as natural resources and labor pools, have become less relevant, and broad macroeconomic views of competitiveness are inadequate. He introduces the “diamond” model, a novel framework for assessing a nation’s competitive position in the global arena, which has become essential in international business discourse. Additionally, Porter’s concept of “clusters” — networks of interconnected firms, suppliers, and institutions in specific locales — has provided new insights for companies and governments in evaluating economic advantages and formulating public policy. Even prior to its publication, Porter’s theory influenced national strategies in various countries, and his ideas have guided initiatives across regions like Massachusetts and California. In an age of fierce global competition, this pioneering work has set a standard for future r

      Competitive advantage : creating and sustaining superior performance
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