Richard B. McKenzie Knihy

Pohľad do zákulisia jedného z najpopulárnejších športov na svete Lee McKenzie vstúpila do motoristického športu už ako dieťa. V centre diania Formuly 1 strávila viac než 20 rokov a z tínedžerky, ktorá sa len tak poflakovala v padoku F1, sa vypracovala na mimoriadne rešpektovanú novinárku, televíznu reportérku a moderátorku. Kniha Vo svete F1 zachytáva príbehy kariér siedmich hviezd F1 – medzi inými Michaela Schumachera, Lewisa Hamiltona, Sebastiana Vettela či Jensona Buttona – ktoré vychádzajú z osobných vzťahov autorky a z rozhovorov, ktoré viedla s jazdcami F1 v uplynulých rokoch. Zachytáva vrcholy i pády, kontroverzné momenty či nehody a ponúka pohľad do zákulisia jedného z najpopulárnejších športov na planéte. Z anglického originálu Inside F1 (Black & White Publishing, an imprint of Bonnier Books UK Limited, London 2022) preložil Martin Ruisl.

?Tento nápady a dobrodružstvím plný průvodce k inspiraci rodičů a pedagogů pro pobyt s dětmi na čerstvém vzduchu přináší mnoho outdoorových aktivit a tvořivé zábavy. Kromě osvojení si jednoduchých dovedností pro přežití v přírodě získají děti také více informací o světě kolem sebe a o svém místě v něm. Autor podporuje děti, aby se zvedly od obrazovek a vydaly se zkoumat svět na čerstvém vzduchu. Obsahuje přes 50 outdoorových aktivit, jako jsou třeba stavění přístřešku, vaření na ohni, honba za pokladem, pozorování hvězd a mraků, zkoumání rostlin a hmyzu, výroba přírodního inkoustu i vyřezávání ze dřeva. Když se děti přesvědčí, co vše se dá venku zažít, už se jim vysedávat doma chtít nebude.

With an emphasis on safety and adult supervision, this book presents simple and fun projects that children can make and enjoy hours of play with afterwards - projects such as a kazoo, mini furniture, duck call, whimmy diddle, rhythm sticks and elder wand.

A fun and informative handbook showing how adults can enjoy the benefits of forest schools and outdoor learning.

A sophisticated yet non-technical introduction to microeconomics for MBA students, now in its third edition.

This book explores how companies can enhance performance by effectively managing incentive systems for workers, customers, suppliers, and stockholders. The author emphasizes that incentives extend beyond monetary rewards, offering strategies for managers to motivate employees and boost profitability in today's competitive landscape.

The New World of Economics, 6th edition, by Richard McKenzie and Gordon Tullock, represents a revival of a classic text that, when it was first published, changed substantially the way economics would be taught at the introductory and advanced levels of economics for all time. In a very real sense, many contemporary general-audience economics books that seek to apply the “economic way of thinking” to an unbounded array of social issues have grown out of the disciplinary tradition established by earlier editions of The New World of Economics. This new edition of The New World will expose new generations of economics students to how McKenzie and Tullock have applied in a lucid manner a relatively small number of economic concepts and principles to a cluster of topics that have been in the book from its first release and to a larger number of topics that are new to this edition, with the focus of the new topics on showing students how economic thinking can be applied to business decision making. This edition continues the book’s tradition of taking contrarian stances on important economic issues. Economics professors have long reported that The New World is a rare book in that students will read it without being required to do so.

Rethinking social theory through a rich engagement with landscape and the history of geology, this book explores our human relationship with the timescale of geological formation and shows how social life becomes disconnected from the ecological and geological rhythms on which it depends.

The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.

Mainstream economists everywhere exhibit an "irrational passion for dispassionate rationality." Behavioral economists, and long-time critic of mainstream economics suggests that people in mainstrean economic models "can think like Albert Einstein, store as much memory as IBM’s Big Blue, and exercise the will power of Mahatma Gandhi," suggesting that such a view of real world modern homo sapiens is simply wrongheaded. Indeed, Thaler and other behavioral economists and psychology have documented a variety of ways in which real-world people fall far short of mainstream economists' idealized economic actor, perfectly rational homo economicus. Behavioral economist Daniel Ariely has concluded that real-world people not only exhibit an array of decision-making frailties and biases, they are "predictably irrational," a position now shared by so many behavioral economists, psychologists, sociologists, and evolutionary biologists that a defense of the core rationality premise of modedrn economics is demanded.