Gingko Press Knihy

The sans-serif typeface Franklin Gothic was designed by Morris Fuller Benton in 1902 and continues to be widely used in newspapers, books, billboards, and advertisements. Named in honor of iconic American printer Benjamin Franklin, the impactful, bold typeface has been spun off into a variety of related faces (Condensed, Wide, etc.) throughout the past century. Today, The New York Times uses Franklin Gothic for many of its headlines and the Museum of Modern Art in New York embraces it as the museums official typeface. It can also be spotted on movie posters for Rocky, in the Bank of America logo, on NYU materials, in the opening text crawl for all of the Star Wars films, in the Showtime network logo, and on album art for musical artists ranging from Lady Gaga to Van Morrison. In I Love Type 06 Franklin Gothic, internationally acclaimed designers including Akatre, Cypher13, Eat Sleep Work / Play, Founded, G Design Studio, Idealismo, Make Studio, Stiletto nyc, and Studio Blanco show off their finest creations incorporating the grace and style of Franklin Gothic.

Effective visual communication is not an accidental occurrence, but rather is the result of serious intention on the part of the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on guiding principles that are here detailed; the golden ratio, 'divine proportion' and the Fibonacci sequence. By way of 1200 full-colour illustrations, the way in which modern design is utilising these ancient principles is explored.

Lookbooks, show invitations, packaging and gift cards are important tools for communicating a fashion brands' aesthetic and point of view. Art directors and graphics designers collaborate with fashion designers, stylists, make-up artists, and photographers to create inspiring campaigns for each new collection. Behind Collections compiles an impressive range of creative and artistic promotional material designed for the fashion world. Designs for Herm s, Acne Studios, American Apparel, Mulberry, Jean Paul Gaultier, Basso & Brooke and many others are featured.

Since its emergence in the US in the 1960s, the minimalist art movement has gathered momentum across nearly every creative field worldwide. Product Minimalism demonstrates how product designers in particular have been influenced by the minimalist aesthetic, showcasing contemporary products that range from household items and furniture to bicycle lights which feature this reductive approach in their design. It observes how the current developments in minimalism continue to grow in product design, and how the characteristics and nuances of minimalism are expressed in products from a number of different designers from a variety of cultures around the world.

Designers often look to earlier decades or generations for inspiration, borrowing motifs and palettes that are recognizable through their ability to elicit nostalgia.