David E. Sumner Knihy

Focusing on the magazine production process, this book covers everything from generating article ideas to printing and distribution. It explores the intricacies of individual magazines while also addressing broader industry trends and historical context. Key chapters provide insights on launching a new magazine and developing a comprehensive business plan, making it a valuable resource for aspiring publishers and industry professionals alike.

The twentieth century was the magazine century in many ways. Between 1900 and 2000, the number of magazines grew from about 3,000 to 17,815 - a 593 percent increase, which exceeded population growth by 95 percent. This book shows how the growth of advertising enabled the cost of magazines to steadily decline.