Tento sociológ sa venuje modernej sociológii od 70. rokov 20. storočia. Je známy predovšetkým svojou prácou v teórii sociálnych sietí a ekonomickej sociológii, obzvlášť pre teóriu o šírení informácií v sociálnych sieťach, známu ako „Sila slabých väzieb" (1973). Jeho práca skúma zložitosť medziľudských vzťahov a ich vplyv na spoločenské procesy.
Exploring the intersection of economics and social relations, this comprehensive account of Mark Granovetter's ideas reveals how economic activity is intertwined with human emotions, beliefs, and societal constraints. It challenges the notion of the economy as an isolated domain, emphasizing its connections to other fields such as religion, science, politics, and law. Granovetter's work offers a profound understanding of how social contexts shape economic behavior and decision-making.
This study of how 282 men in the United States found their jobs demonstrates the importance of social connections and emphasizes how social activity influences labour markets. The importance of networking as a link between labour mobility and individual motivation is also studied.