G. Richard Shell sa zameriava na umenie presviedčania a vyjednávania, pričom pomáha čitateľom objaviť ich vlastnú cestu k úspechu. Prostredníctvom svojich diel ponúka praktické stratégie pre efektívnu komunikáciu a presadzovanie vlastných nápadov. Jeho prístup je založený na hlbokom porozumení ľudskej psychológii a dynamike medziľudských vzťahov. Shell ponúka čitateľom nástroje, ako lepšie porozumieť sebe aj ostatným, a dosiahnuť tak svoje ciele.
The young professionals' real-world guide to achieving success at work without compromising integrity, based on Wharton Business School professor Richard Shell's countless interactions with MBA students who continue to bring him shocking stories about the workplace corruption they are pressured to engage in.
An authoritative guide to business negotiation explores the complex psychological factors in each bargaining situation and examines six key leverage points that promote bargaining success. Reprint.
Explaining that the practice of selling ideas is a matter of encouraging others to share one's beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople invites readers to self-assess their persuasion personality and build on natural strengths. Reprint.
"Corporate culture is critical to any organizational change effort; yet in a recent survey less than a third of executives said they understand theirs. This book offers a proven model for identifying and leveraging the essential elements of any culture"-- Provided by publisher