Norm Smallwood Knihy

The concept of a leadership brand is explored as a vital differentiator that enhances a company's market value and competitive advantage. The authors, Dave Ulrich and Norm Smallwood, outline a six-step process to develop a leadership brand, providing tools to create a unified identity among leaders and articulate a distinctive brand statement. The book emphasizes assessing, measuring, and communicating this brand effectively to stakeholders, ultimately helping organizations clarify their leaders' unique contributions and outperform competitors.