Alastair M. Morrison Knihy

The 5th edition offers a comprehensive and updated look at hospitality and travel marketing, emphasizing an international perspective. It systematically covers essential aspects such as planning, research, implementation, control, and evaluation, making it a valuable resource for students seeking to understand the complexities of the industry.

Examines the relationship of Apollonius of Rhodes' Argonautica with Herodotus' Histories. Argues that it uses Herodotean historiography as a key intertext in order to manipulate the reader's generic expectations for an epic poem and to complicate the relationship between the contemporary Hellenistic Mediterranean and the distant mythological past.