Peter Knight Knihy

Ať už jste začínající firma s malým rozpočtem, nebo mezinárodní korporace, malý podnikatel, nebo marketingový manažer, tento praktický průvodce vám v patnácti krocích pomůže sestavit účinný marketingový plán, který přinese očekávaný úspěch ve vašem byznysu. Dozvíte se, jak zastavit plýtvání peněz na marketingové aktivity, které nemají šanci, identifikujete překážky, které vám stojí v cestě, a zjistíte, jak je překonat. Pochopíte, proč lidé kupují právě vaše výrobky či služby, a inspirujete se úspěchy jiných. Velmi čtivý a srozumitelný text navíc doprovází řada příkladů z praxe. Vysoce efektivní marketingový plán je jednoduchý, přímý, ale neobyčejně účinný… a skutečně funguje. Nechte ho, aby pro vás dělal zázraky. Dozvíte se: - jak během hodiny vytvořit fungující vysoce efektivní marketingový plán - jak se poučit z úspěchů druhých a aplikovat tyto poznatky ve svém podnikání - jak identifikovat reálné překážky svého plánu a najít způsoby, jak je překonat - jak porozumět svému podnikání a důvodům, proč lidé kupují vaše produkty - jak zajistit úspěšnou realizaci svého plánu

From the rise of ticker-tape technology to the development of conspiracy theories, Reading the Market argues that commentary on the Stock Exchange between 1870 and 1915 changed how Americans understood finance-and explains what our pervasive interest in Wall Street says about us now.

A semi-popular account of quantum physics based primarily on optical experiments performed over the past three decades. The book discusses how and where one can draw the border between the quantum and classical worlds, or indeed whether a border needs to be drawn at all.

Placing conspiracy theory at the centre of American history, and challenging the knee-jerk dismissal of conspiratorial thought as deluded and sometimes dangerous, Conspiracy Nation provides a wide-ranging survey of conspiracy theories in America.

Exploring the intricate web of conspiracy theories, this book delves into the psychology behind belief in conspiracies and their impact on society. It examines how these theories shape public perception and influence political discourse. By analyzing various case studies, the author highlights the cultural significance of conspiratorial thinking and its implications for democracy and social trust. Through a critical lens, the book invites readers to reflect on the nature of truth and the power of narratives in shaping our understanding of the world.

This book is a step-by-step proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! bull; The Highly Effective Marketing Plan is very practical, providing a step-by-step process without any marketing-speak or jargon. bull; The Highly Effective Marketing Plan can be used by small start up companies and multinationals alike. It is for marketing people, and non-marketing people; chief executives and new people looking to get on.

This advanced undergraduate text delves into the principles and applications of quantum optics, exploring the behavior of light and matter at the quantum level. It covers key topics such as quantum coherence, photon statistics, and the interaction of light with atoms and molecules. Designed for students with a solid foundation in physics, the book emphasizes both theoretical concepts and practical experiments, making it a comprehensive resource for understanding the complexities of quantum optics.

The book emphasizes essential skills and techniques for effective essay writing while also addressing various assignment formats, including posters, presentations, and web content. It provides guidance on adapting writing styles and strategies to meet diverse academic requirements, making it a comprehensive resource for students looking to enhance their communication abilities across multiple platforms.

Exploring the fascinating world of glaciers, this book provides a comprehensive overview of their formation, movement, and impact on the environment. It delves into the physical and chemical properties of ice, as well as the role glaciers play in climate change and their significance in shaping landscapes. The text combines scientific research with practical observations, making it an essential resource for students and enthusiasts alike, eager to understand the complexities of glacial study and its implications for the planet.