Richard Hollis Poradie kníh

A new edition of this seminal survey on the history of graphic design in the twentieth century.

“The relation between what we see and what we know is never settled” -- so opens John Berger’s revolutionary million-copy bestseller on how to look at art John Berger's Ways of Seeing is one of the most stimulating and the most influential books on art in any language. First published in 1972, it was based on the BBC television series about which the Sunday Times critic commented: "This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures." By now he has.

Under the professional name Ashley, Ashley Havinden (1903-1973) was one of the most successful advertising artists and designers working in Britain in the 20th century. This book marks the centenary of Havinden's birth and draws extensively upon material donated from Havinden's estate.

From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion, to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the effects of technical innovations such as photography and the computer. A new final chapter in this revised edition covers the international developments and leading practitioners in graphic design over the past ten years, exploring the revolutionary impact of digital technology. With over 800 illustrations fully integrated within the text, this indispensable account is uniquely clear, comprehensive and absorbing."--Jacket