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Andy Maslen

    Andy Maslen je spisovateľ, ktorého dielo skúma nuansy ľudskej skúsenosti. Jeho osobitý štýl a pútavé príbehy pozývajú čitateľov do premyslene vytvorených svetov. Maslenov prístup k rozprávaniu príbehov je poučný aj umelecký, čo robí jeho prínos k literatúre pozoruhodným.

    Andy Maslen
    Persuasive Copywriting
    Write Copy Make Money
    Land Rites
    Plain Dead
    Labyrint Stop
    Labyrint Klamstiev
    • Labyrint Klamstiev

      • 392 stránok
      • 14 hodin čítania
      4,2(484)Ohodnotiť

      Čerstvo povýšeného inšpektora Henryho Forda povolajú vyšetrovať dvojitú vraždu. Aj napriek nedostatku indícií tuší, že za všetkým stojí sériový vrah. Ford totiž z vlastnej skúsenosti dobre vie, ako po sebe zločinci zahladzujú stopy. Pred rokmi prišiel o manželku pri horolezeckej nehode, ktorú sám spôsobil. Ponurú pravdu sa snaží utajiť pred svojím synom i novou partnerkou, s ktorou pracuje na prípade. Dokáže celú situáciu ustáť dosť dlho na to, aby zabijaka zastavil?

      Labyrint Klamstiev
    • "Druhý prípad napínavej detektívnej série s tajomným inšpektorom Henrym Fordom"Na idylickom vidieku v Salisbury objaví psičkárka ľudské pozostatky v jazvečej nore. O pár dní sa v neďalekom rybníku objaví druhá obeť a inšpektor Ford je presvedčený, že vraždy spolu súvisia. Obete sa našli v blízkosti panstva Alverchalke. Jednou obeťou bol ekoaktivista, druhou drobný kriminálnik a pytliak. Inšpektor Ford a doktorka Fellowesová sú presvedčení, že v tomto prípade ide o viac než len o nedovolené vniknutie na pozemok, a snažia sa nájsť skryté prepojenie...

      Labyrint Stop
    • Plain Dead

      • 335 stránok
      • 12 hodin čítania
      4,2(74)Ohodnotiť

      Suicide or murder? DI Ford is sure there’s a killer to catch, but time is running out.A young female soldier is found on Salisbury Plain, her throat cut and a bloody knife in her dead hand. Everyone assumes that she killed herself. But something doesn’t feel right to DI Ford; the whole scene seems staged. Convinced of foul play, and despite fierce opposition from the army brass and his own superiors, Ford launches a murder investigation.Years on from his wife’s death, Ford is still struggling with guilt and whether or not to tell his son the truth about what really happened. When his CSI partner confronts him about the tragedy, he knows he has to confess sooner or later. But the living can wait; the dead are calling. With the victim’s regiment due to deploy to Somalia, taking any suspects and evidence with them, Ford has just days to apprehend the killer.His career on the line and his relationship with his son in the balance, Ford has to work fast if he is going to bring justice to the dead—and closure to the living.

      Plain Dead
    • Land Rites

      • 349 stránok
      • 13 hodin čítania
      3,9(127)Ohodnotiť

      A country manor. Two murders. Multiple suspects. Can DI Ford solve the case before his own dark past is exposed? After a dog walker discovers human remains in a badger sett in the idyllic Salisbury countryside, DI Ford is called in to lead the ensuing murder investigation. When a second victim turns up in a nearby pond, Ford is determined to find the connection. Both victims met their fate near the sprawling Alverchalke Estate, ancestral home of a decorated war hero and his family. One was a dogged eco-activist and vocal critic of Lord Baverstock. The other was a petty criminal and poacher, youngest brother of a notorious local crime family. Certain that there's more to this case than trespassing, Ford and Dr Hannah Fellowes race to find the hidden link. But when one victim's family threatens to expose Ford's own dark secret, the ticking clock becomes a time bomb. Still consumed by guilt over his part in his wife's tragic accident and struggling to raise the teenage son he lied to, Ford now finds himself losing control of the investigation. Can he work with Hannah to solve the case while privately fighting off the attempted blackmail? Or have his demons finally caught up with him?

      Land Rites
    • Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the author's experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter.

      Write Copy Make Money
    • Persuasive Copywriting

      • 296 stránok
      • 11 hodin čítania
      4,1(129)Ohodnotiť

      Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.

      Persuasive Copywriting
    • Write to Sell

      • 192 stránok
      • 7 hodin čítania

      Learn the practice - not just the theory - of great copywriting- Checklists, exercises and mnemonics give you all the tools you need- Case notes and concrete examples show you what works in real life

      Write to Sell
    • Expert advice on writing effective copy, faster, for all businesses. Coming up with the right words can make a significant difference to your results - this book shows you how. Contains templates for 13 of the most common copywriting tasks. Advice, short-cut tips and insights by a leading copywriting expert. The bible for anyone - marketing and sales staff, managers, entrepreneurs, etc - who needs fast copy. It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

      The copywriting sourcebook how to write better copy, faster: For everything from ads to websites
    • Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers?Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

      100 Great Copywriting Ideas