Shawn Achor je americký autor a rečník známy svojou propagáciou pozitívnej psychológie. Jeho výskum obrátil tradičný pohľad na vzťah medzi úspechom a šťastím, keď ukázal, že šťastie v skutočnosti vedie k úspechu. Po dvanástich rokoch štúdia ľudského šťastia na Harvardovej univerzite napísal knihy a založil inštitúcie zamerané na rozvoj pozitívneho myslenia a výskum. Jeho práca inšpirovala milióny ľudí po celom svete k hľadaniu šťastia a dosiahnutiu lepších výsledkov v práci aj v živote.
Recent discoveries in the field of positive psychology have shown that happiness fuels success, not the other way around. Achor isolates seven practical, actionable principles that show how to capitalize on the Happiness Advantage to improve performance and maximize potential.
Collaboration is at the heart of this exploration by a TED Talks star and bestselling author. The book emphasizes the power of teamwork and how collective efforts can lead to greater achievements than individual pursuits. It offers insights into the dynamics of working together, showcasing the benefits of cooperation and shared goals. Readers will discover strategies to enhance their collaborative skills and the transformative impact of community in both personal and professional realms.
Do you want to achieve success in your personal and professional endeavours? The first step is to see a reality where success is possible.
A Guide to Building an Authentic and Powerful Brand
Do you ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful? It’s all about influencer branding, and Laura Bull will tell you everything you need to know. With ten years at Sony Music Entertainment, Bull became one of the youngest executives, specializing in artist development and marketing for globally recognized brands. She transforms entrepreneurs into viable brands and teaches what it takes to become a powerful influencer. Whether you are an artist, blogger, performer, or thought leader, this book will change your perspective on your brand and future. Bull combines positive psychology with traditional branding strategies, revealing her revolutionary Brand Matrix that elevates personal branding to influencer branding. This engaging read offers tools, exercises, and resources to help you create an authentic brand identity. Entertaining examples from pop culture and politics enhance the experience, guiding you from individual to empire. With a professional yet conversational tone, Bull provides clear steps and smart strategies, urging readers to reflect on their unique talents to authentically present their product to the world. Laura Bull is a bestselling author and brand strategist who has taught marketing and music business at various universities and resides in Dallas with her family.