Michael Goold Poradie kníh

For readers who need to stay up-to-date on the new rules and evolving ideas that are shaping today's corporate strategies, this reference is essential. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Articles include: Creating Corporate Advantage by David J. Collis and Cynthia A. Montgomery; Competing on Resources: Strategy in the 1990s by David J. Collis and Cynthia A. Montgomery; Desperately Seeking Synergy by Michael Goold and Andrew Campbell; The End of Corporate Imperialism by C.K. Prahalad and Kenneth Lieberthal; Beyond Greening: Strategies for a Sustainable World by Stuart L. Hart and Jeffrey F. Rayport; Why Focused Strategies May be Wrong for Emerging Markets by Tarun Khanna and Krishna G. Palepu; Competing on Capabilities: The New Rules of Corporate Strategy by George Stalk, Jr., Philip Evans, and Lawrence E. Shulman; and Corporate Strategy: The Quest for Parenting Advantage by Andrew Campbell, Michael Goold, and Marcus Alexander.

Strategic control is concerned with measuring and rewarding strategic performance against pre-set goals, in the same way as budgetary control measures and rewards financial achievement against pre-set budgets. But strategy is long-term and budgeting is short-term. So how does an organization reconcile strategy with budgeting and ensure that managers achieve both budgetary and strategic targets? This book shows how to control a company's strategic direction on an everyday basis. It shows how strategic milestones can be woven into business plans, how they can be evaluated, changed and integrated with day-to-day activities. It also shows how this sort of planning can inject new motivation into managers, and encourage a new entrepreneurial spirit in a company.