Drew Boyd je renomovaný odborník na inovácie a marketing s viac ako 30-ročnými skúsenosťami v odbore. Jeho rozsiahle znalosti vychádzajú z pôsobenia v spoločnosti Johnson & Johnson, kde sa venoval marketingu, fúziám a akvizíciám a medzinárodnému rozvoju. Dnes Boyd zdieľa svoje odborné znalosti prostredníctvom školení, konzultácií a prednášok zameraných na inovácie, presviedčanie a sociálne médiá. Pôsobí tiež ako výkonný riaditeľ magisterského študijného programu v marketingu a ako asistent profesora marketingu a inovácií na University of Cincinnati, čím prispieva k rozvoju budúcich lídrov v odbore.
"INSIDE THE BOX answers one of the most-asked questions in corporate America: How can our organization be more creative? The authors show how "thinking inside the box" can foster greater creativity and innovation within your company or organization"--Provided by publisher.
This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.
How to Use the Creative Luxury Process to Develop Products Everyone Wants
This guide offers a structured method for developing high-end products that captivate new customers. By aligning principles of creativity and luxury with the various stages of the customer buying journey, it provides actionable insights and strategies to enhance product appeal and drive sales.