Carol S. Pearson Knihy

Některé značky se stávají ikonickými symboly celých společenství, obdivovanými po celém světě. Vytvořit takovou identitu je však pro většinu firem výjimečné. Klíčem k úspěšnému marketingu v dnešním složitém světě je porozumění archetypálnímu smyslu značky, což zahrnuje nalezení její duše a vyjádření, které oslovuje univerzální pocity. Správné využití těchto psychologických principů může značkám přinést nejen význam, ale i vyšší podíl na trhu a hodnotu firmy. Kniha nabízí strukturovaný systém pro profesionály v obchodu a marketingu, který zahrnuje: vnímání hlubšího smyslu v oboru, jeho přisvojení pro značku, hodnocení konkurence podle archetypů, prohloubení vztahu se zákazníky a umění vyprávět příběh značky, který rezonuje s oblíbenými příběhy. Závěr knihy shrnuje poznatky a podněcuje diskusi o tom, jak může hlubší smysl odvětví přispět k jedinečné identitě značky. Tato kniha se zaměřuje na hluboké příběhy, které pomáhají lidem chápat svět a zároveň mohou při správné aplikaci posílit a řídit smysluplné značky. Pouze smysluplné značky jsou skutečné.

Help little ones learn to show love for the people around them, no matter how they look, sound, pray, love, or think. Beloved author of The Lesson and Will You Still Be My Daughter? Carol Lynn Pearson is known for her heartfelt, sometimes tear-jerking poetry and stories. Her newest title will enchant children with a sweet, tender poem about loving and accepting others, no matter what they look like, where they come from, or what their age and abilities are. Carol Lynn Pearson is the author of more than forty books and plays, including Goodbye, I Love You and I'll Always Be Your Daughter. She has been a guest on The Oprah Winfrey Show, and Good Morning, America, and was featured in People Magazine. She lives in Walnut Creek, California.

This companion to the bestselling THE HERO WITHIN outlines twelve archetypal patterns that can aid inner development and the quest for wholeness.

A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand• Harness the power of the archetype to align corporate strategy to sustain competitive advantage

This collection of memories offers a heartfelt glimpse into the life of one of Canada's most cherished artists, revealing personal stories that illuminate their journey and impact. Through intimate anecdotes, readers gain a deeper understanding of the artist's character and the experiences that shaped their work, presenting a fresh perspective on their legacy.

In this newly revised edition of the bestselling classic The Hero Within, Carol S. Pearson gives us a unique vocabulary to explore the link between ancient archetypes and our contemporary lives.

Observe the moment of utter joy when a parent first looks into their newborn baby's eyes

Bliss is a state of mind. Happiness is a choice. We all need a little help from time to time to remember that. From spiritual gurus to motivational speakers, everyone has their own rules on how to find your bliss and live it. And the biggest surprise of all? The secret to bliss is to throw away the rule book you were given, and write your own.