Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.
Stanley I. Tannenbaum Knihy
The Strangely Singaporean Book
- 228 stránok
- 8 hodin čítania
A book celebrating the quirks and odds behind Singapore's iconic personalities. Contains explanations and stories behind more than 100 phrases like 'Jiak Gantang', Pattern Zway Kway Badminton', 'Sabo King' etc…