Erik Qualman je autor a profesor MBA, ktorý sa zameriava na vplyv digitálnej éry na spoločenský a obchodný život. Jeho diela skúmajú, ako sociálne médiá a technológie pretvárajú ľudskú interakciu a obchodné stratégie. Qualmanov štýl sa vyznačuje jasným, prístupným jazykom, ktorý odhaľuje zložité digitálne trendy pre široké publikum. Jeho prednášky a písomnosti sú oceňované pre svoju schopnosť inšpirovať a vybaviť jednotlivcov aj organizácie pre úspech v neustále sa meniacom digitálnom svete.
The book offers insights that cater to a diverse audience, including programmers, mothers, teachers, and entrepreneurs. It explores the challenges and triumphs faced in various roles, providing practical advice and inspiration for personal and professional growth. Through relatable anecdotes and actionable strategies, readers are encouraged to embrace their unique journeys and leverage their experiences to achieve success in their respective fields.
Explains what modern leadership means and describes how to be an effective leader in the digital world. This title provides many real-world examples and tips to help you create a path to success while leading others to achieve their best.
Social Media wie Facebook, YouTube, Twitter & Co. sind die Medien der Zukunft und verändern das Verhalten der Menschen grundlegend. Erik Qualman zeigt Ihnen in diesem Buch die Auswirkungen von Social Media und wie Sie diesen Hype auch im Marketing gezielt nutzen können. Es ist wegweisend für jeden E-Marketer, der die neuen Herausforderungen der Social Media erfolgreich einsetzen möchte.
Praise for Socialnomics highlights Erik Qualman's deep passion for social media and its impact on modern business. Experts emphasize the importance of listening before selling, as noted by Forbes, and acknowledge Qualman's thorough research into the social media phenomenon. The book is deemed essential for those looking to harness the power of the social graph rather than be overwhelmed by it. Trust in Qualman is underscored by Chris Brogan, who suggests that how one treats their mother reflects their character. Scott Galloway compares Qualman's influence on social media to that of Demming on quality and Drucker on management. This revised and updated guide explores the social media revolution, illustrating how online interactions significantly affect the economy and businesses. Traditional marketing strategies are becoming obsolete as online word of mouth, social search, and peer influence take center stage. The pressing question is no longer whether to engage with social media, but how effectively to do so. Join Erik Qualman in this insightful exploration of social media's business implications, and learn to leverage its power to boost sales, reduce marketing costs, and enhance direct communication with consumers.