Gordon MacKenzie Poradie kníh

Recharge your creative spirit and rediscover the magic that is watercolor! Every watercolorist needs a creative kick in the pants now and then--to keep seeking inspiration when feeling uninspired, to keep going when a painting has stalled, to keep trying when a technique isn't easy to master...sometimes just to keep painting, period. When your artistic well has run dry, you must replenish it. Whether you have spent decades painting in watercolor or are just beginning, the tips and secrets shared by best-selling author and artist Gordon MacKenzie provide the perfect guide when the going gets tough. Get excited about watercolor again as he shows you how to: • Find better approaches to a tired composition • Engage viewers more fully with color, value and well-placed "wee people" • Reinvent a scene that outshines your reference photographs • Dramatize a landscape by focusing on the weather • Nurture your own growth by sharing what you know with others "You don't have to paint the way you paint now. You don't have to paint what you paint now." --Gordon MacKenzie

This book was developed to clarify and simplify various aspects of painting with watercolor, while at the same time challenging you with new possibilities. However, unlike a book of rules that tend to close our minds, this is a collection of principles, concepts and general information designed to expand the creative process.

A collection that includes two core North Light watercolour guides showing readers the basics. It clarifies and simplifies various aspects of painting with watercolours while at the same challenging artists with different possibilities.

Creativity is crucial to business success. But too often, even the most innovative organization quickly becomes a "giant hairball"--a tangled, impenetrable mass of rules, traditions, and systems, all based on what worked in the past--that exercises an inexorable pull into mediocrity. Gordon McKenzie worked at Hallmark Cards for thirty years, many of which he spent inspiring his colleagues to slip the bonds of Corporate Normalcy and rise to orbit--to a mode of dreaming, daring and doing above and beyond the rubber-stamp confines of the administrative mind-set. In his deeply funny book, exuberantly illustrated in full color, he shares the story of his own professional evolution, together with lessons on awakening and fostering creative genius. Originally self-published and already a business "cult classic", this personally empowering and entertaining look at the intersection between human creativity and the bottom line is now widely available to bookstores. It will be a must-read for any manager looking for new ways to invigorate employees, and any professional who wants to achieve his or her best, most self-expressive, most creative and fulfilling work.