David H. Bangs Poradie kníh

Crash Course In Marketing (00) by Bangs, David H - Axman, Andi [Paperback (2000)]

A guide to starting up a profitable business, this book provides a chronological count-down over the year prior to the launch of the company. The author covers such topics as recruitment, budgeting and management.

With The Market Planning Guide, business owners can develop a comprehensive, ready-to-implement, written marketing plan. Using the same real-life, step-by-step method that has made his The Business Planning Guide so successful, Bangs walks readers through the entire process, from defining the company's goals to utilizing advertising and promotions.