What's Your Story? Storytelling to Move Markets, Audiences, People, and Brands (paperback)
- 240 stránok
- 9 hodin čítania
"Use storytelling to gain powerful competitive advantage in today's increasingly skeptical marketplace. Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more ; indispensable techniques for every CxO, entrepreneur, and marketing, sales and communications executive."--Publisher.



