Focusing on the unique challenges of marketing creative products, this book provides essential business knowledge tailored for small business owners. It covers fundamental business terminology and highlights the importance of social media marketing, equipping readers with the entrepreneurial skills necessary to thrive in the creative sector.
New Strategies for Attracting Audiences - third edition
Focusing on the intersection of marketing theory and the arts, this book addresses the unique challenges faced by cultural organizations. It emphasizes strategies to bridge the gap between high art and popular culture, catering to the needs of a tech-savvy audience. By providing practical insights, it equips cultural entities to effectively engage with contemporary consumers and adapt to evolving market dynamics.
Focusing on the essentials of planning, managing, and evaluating events, this book offers a blend of theoretical insights and practical applications tailored for students in Tourism and Hospitality. It serves as a comprehensive guide to understanding the complexities of event management within these industries, equipping readers with the necessary skills to succeed in various event-related roles.
The third edition of this popular book presents business concepts tailored to the learning styles of creative students. It emphasizes practical applications and innovative approaches, making complex ideas accessible and engaging for those with a creative mindset. Through relatable examples and interactive methods, it fosters an understanding of essential business principles, ensuring that students can connect theory with their own experiences.
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused in on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.