Scott Schaefer Poradie kníh

A one-stop toolkit for entrepreneurs and small businesses, from three leading MBA teachers

A chance encounter during a road trip leads three former colleagues to uncover a peculiar sales strategy at a shoe store in Maine, where employees face penalties for not being sufficiently aggressive with customers. This revelation sparks an idea that explores the implications of such practices in retail and beyond, highlighting themes of workplace culture and customer service dynamics. The narrative combines humor and insight, reflecting on the unexpected lessons learned from a seemingly mundane shopping experience.

This textbook has been designed for use on MBA courses in managerial economics, business policy, competitive strategy or strategic management. It covers the economics of the firm, industrial organization economics, strategic positioning and topics associated with internal organization.