One of the nation's most prestigious communication counselors reveals the secrets to success and power that he has passed on to an exclusive group of top business and government leaders. $40,000 ad/promo. Tour.
Robert L. Dilenschneider Knihy
Robert L. Dilenschneider, zakladateľ a generálny riaditeľ spoločnosti The Dilenschneider Group, je považovaný za jedného z popredných svetových guru v oblasti komunikácie a koučovania lídrov. Svoju kariéru v public relations začal v New Yorku v roku 1967. Jeho práca sa sústreďuje na rozvoj komunikačných stratégií a poskytovanie poradenstva v oblasti vedenia pre popredných svetových lídrov. Jeho rozsiahle skúsenosti mu umožňujú ponúknuť jedinečný pohľad na umenie efektívnej komunikácie a budovanie vplyvu.
"What do people know who are able to exert influence and advance their careers? What is the secret that they understand so well? I would say that they grasp a very simple relationship: the connection between communication, recognition, and influence,''contends Dilenschneider, CEO of the public relations firm Hill & Knowlton, in this authoritative handbook on leadership strategies. He argues that heightened competition and corporate takeovers have created an extremely volatile and challenging business climate, and draws on his own experiences in coping with crises (e.g., the cyanide contamination of shipments of Chilean grapes to the U.S. in March 1989) by cultivating good relations with the ``iron triangle'' of press, government and special interest groups. Quality work and accountability, Dilenschneider stresses, are an executive's basic responsibilities, while open, ethical communication remains a crucial skill. Executive Program/Macmillan Book Club dual main selection; Fortune Book Club alternate. (May) -Publishers Weekly.