Robert L. Dilenschneider Knihy

"Do you think Albert Einstein had his act together by his mid-20s? Think again. Would you assume style icon and humanitarian Audrey Hepburn's life was always as beautiful as she was? Far from it. At the other end of the spectrum is the revolutionary Steve Jobs, who was at the top of his game by age 25. But Jobs's beginnings were marked by his adoption, displacement, bullying, and then a rocky personal life. This absorbing book examines the trajectories of 25 iconic figures--from Toni Morrison to Albert Einstein and Golda Meir to Wolfgang Amadeus Mozart--to reveal where they were in their lives in their mid-twenties and the choices that enabled them to make their historic marks. For those who are coming of age now, and for those who care about them and their futures, these captivating profiles provide inspiration, instruction, and encouragement. The profiles in Path to Greatness will be real-life examples of the fact that the turning points that lead to success and happiness come at different times and as a result of different conditions. Some people create their own turning points, other people build on what happens to them. Many people who seemed to "have their act together" at age 25, had already weathered difficult beginnings to their lives; their turning points came early. And other people who didn't even have an act at age 25, went on to make profound contributions to the world; their turning points came with maturity' -- Amazon

"What do people know who are able to exert influence and advance their careers? What is the secret that they understand so well? I would say that they grasp a very simple relationship: the connection between communication, recognition, and influence,''contends Dilenschneider, CEO of the public relations firm Hill & Knowlton, in this authoritative handbook on leadership strategies. He argues that heightened competition and corporate takeovers have created an extremely volatile and challenging business climate, and draws on his own experiences in coping with crises (e.g., the cyanide contamination of shipments of Chilean grapes to the U.S. in March 1989) by cultivating good relations with the ``iron triangle'' of press, government and special interest groups. Quality work and accountability, Dilenschneider stresses, are an executive's basic responsibilities, while open, ethical communication remains a crucial skill. Executive Program/Macmillan Book Club dual main selection; Fortune Book Club alternate. (May) -Publishers Weekly.

Exploring the impact of technology and globalization, this guide emphasizes the importance of not only acquiring power but also wielding it wisely to achieve success. It offers insights into modern strategies for building and maintaining influence, equipping readers with the tools needed to navigate today's complex landscape.

The book highlights the lives and contributions of influential figures such as Nelson Mandela, Eleanor Roosevelt, Susan B. Anthony, Stephen Hawking, and Lou Gehrig. It explores their struggles, achievements, and the indelible marks they left on society. Each individual's story showcases resilience, advocacy for justice, and the pursuit of knowledge, illustrating how their legacies continue to inspire generations. Through their diverse backgrounds and fields, the book emphasizes the importance of courage and determination in overcoming challenges.

InhaltsverzeichnisEinführung.I Woran Sie den einflußreichen Manager erkennen.Das Macht-Dreieck.Die Gefälligkeits-Bank.Harte Manager und temperamentvolle Manager.Image-Quacksalber.Einfluß und Integrität.Der Chef-Zirkel.II Wie Sie ein einflußreicher Manager werden.Die ersten hundert Tage.Ihr neues — einflußreiches — Ich.Sie sind am Zug.Nutzen Sie Ihre Symbolkraft.Wie Sie das „Wall Street Journal“ in drei Minuten lesen.III Den Markt beeinflussen.Informationsbeschaffung.Forschung — den Markt verstehen.Auch böse Buben braucht das Geschäft.Der Angriffsplan.Der Verteidigungsplan.IV In Krisenzeiten.Marathon Oil schlägt Mobil Oil zurück.Die Hyatt-Katastrophe in Kansas City.Harrisburg: die Krise, die keine war.V Die Macht der Medien.Konzept für die Zusammenarbeit mit der Presse.Umgang mit Reportern.Gerüchte, Verlautbarungen und undichte Stellen.Fernsehen und elektronische Medien.VI Regierung und Lobbies — ein Schlüssel zum Einverständnis.Das eiserne Dreieck.Umgang mit Interessengruppen.Arbeit heute.Schlußbetrachtung.Stichwortverzeichnis.